Why Labubu is so popular

Labubu, a fairy doll with pointed ears, exaggerated big eyes and cunning expression, is becoming popular among young people at an alarming rate. From the "hard to find a baby" at the trendy toy exhibition, to the "show baby" craze on social platforms, to the soaring prices of some limited editions in the second-hand trading market, the popularity of Labubu is no longer a self-entertainment of a niche circle, but has become a social consumption phenomenon worthy of attention. Why is Labubu so popular? On the surface, it is a concrete expression of young people's rebelliousness and pursuit of unique personality. The contrast of "ugly, unique, and different" builds an emotional connection between Labubu and young people. In the eyes of the "Z generation", it is not just a toy, but a unique medal in the circle of friends and a self-evident identity code on social platforms. The Labubu placed on the workstation seems to be announcing to the world: "Look, I understand the trend, I have taste, and I belong here." Behind this craze, the new trends and new logic of the current consumer market are reflected. In recent years, the market size of trendy toys has continued to…